no, there are different specifications of braking fluid. like DOT, DOT3, DOT4 & DOT5.
if you have the manual to your car, it will tell you what you need. i think its DOT4, it might be DOT3 as a minimum. but its not often that you find brake fluid lower than DOT4 these days.
as for brand names.. there should be names like castrol or valvoline and others to choose from. if you go to your local auto barn or supercheap, you will find plenty of brands to choose from, and it will say "complies to DOT4 standards" or whatever DOT rating it is.