i realise the tyre on the car in the background may be different, although it appears to have the same tread pattern, and going by what i can see it says on the tyre it doesn't appear to be a cheap tyre.
my girlfriend had that happen, and they were second hand tyres. tyres are just one of those things that if i had to purchase second hand, i'd only be using around town and not at 100km/h. same with retreads.